comfort.
Beautyrest mattresses also feature a number of other trademark sleep technologies including Beautystyle, Evenloft, NXG Memory Foam and Transflexion.
Pocket Coil Springs
At the heart of the Beautyrest mattress is the Pocketed Coil spring system. Spring coils are wrapped in individual "pockets". These coils then react individually to your weight and conform to your individual profile.
A major selling point of the Beautyrest system is that, because the springs respond individually, movement on one part of the mattress has relatively little effect on the other side of the bed. The pocket coil system is often sold as a good buying choice for couples who want to avoid disturbing each other during the night.
The Beautyrest individual pocket coils have been the inspiration for some of the company's best known advertising campaigns. In 1955 Simmons demonstrated a circus elephant on one of their mattresses! More recently the well known bowling ball advertising campaign has concentrated on the ability of the individual springs to isolate disturbances.
Buying
Beautyrest products available to buy today are divided into a number of collections which at the time of writing include:
• Classic With 800 density pocket coils
• Elite Enhanced 900 density smart response coils
• World Class With the maximum 1000 pocket spring density
• NXG Combining Beautyrest pocket spring design with the comfort of memory foam and/or progressive support latex
Black
Beautyrest Black has been launched as a separate brand identity with the slogan "The world's finest Beautyrest". These new mattresses are currently divided into three ranges: Firm, Plush and Plush Pillow Top.
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